About the Journal

Cognexa: Digital Media, Marketing and AI Review is a peer-reviewed, international, fully open-access scientific journal dedicated to advancing empirical, theoretical, and methodological knowledge at the intersection of digital media, marketing communication, and artificial intelligence. The journal have a commitment to academic excellence, editorial transparency, and global knowledge dissemination without financial barriers to authors or readers. No article processing charges (APCs) are applied at any stage of the publication process.

One of the most relevant features of Cognexa is that authors can submit their manuscripts in any format (respecting the APA rules for references and citations), and once approved by blind peer review, the author will be asked to adapt it to the journal's format.

 

Aims

Cognexa pursues the following core aims:

  • To provide a rigorous interdisciplinary forum for researchers, practitioners, and scholars investigating how digital technologies, algorithmic systems, and artificial intelligence reshape media ecosystems, consumer behaviour, and marketing strategy.
  • To advance scientific knowledge through the publication of original empirical studies, systematic reviews, theoretical frameworks, and methodological innovations that meet the highest standards of scholarly rigor.
  • To foster international dialogue among scholars from diverse disciplinary traditions, including communication sciences, marketing, computer science, data science, psychology, sociology, and related fields.
  • To promote open science practices, including open access publication, data transparency, pre-registration of studies, and open peer review where appropriate.
  • To serve as a reference publication for academic, institutional, and professional communities engaged in research on digital transformation, platform economies, and AI-driven communication.

 

Scope

The journal welcomes original contributions examining the following thematic areas. This list is illustrative rather than exhaustive; manuscripts at the boundaries of these themes are strongly encouraged where they make a clear scholarly contribution.

Digital Media Ecosystems

  • Platform dynamics, social media architectures, and digital content distribution
  • Algorithmic curation, filter bubbles, and personalisation of information environments
  • Digital journalism, misinformation, and computational propaganda
  • Audience behaviour and engagement in digital contexts
  • Transmedia narratives and multiplatform communication

 

Marketing in the Digital Age

  • Digital marketing strategy, performance marketing, and inbound methodologies
  • Consumer psychology in digital environments: decision-making, trust, and persuasion
  • Social commerce, influencer marketing, and community-based brand communication
  • Search engine marketing, programmatic advertising, and real-time bidding systems
  • Data-driven marketing analytics, attribution modelling, and customer journey mapping
  • Ethical dimensions of digital marketing: privacy, surveillance capitalism, and dark patterns

 

Artificial Intelligence in Communication and Marketing

  • Machine learning applications in content generation, targeting, and personalisation
  • Natural language processing for sentiment analysis, chatbots, and conversational marketing
  • Recommendation systems and their effects on consumption and media exposure
  • AI ethics, algorithmic bias, and fairness in digital communication systems
  • Generative AI and its implications for creative industries and marketing practice
  • Human-AI interaction in media and marketing contexts

 

Emerging Topics

  • Metaverse, extended reality (XR), and immersive marketing environments
  • Blockchain, Web3, and decentralised media systems
  • Neuroscience applied to digital consumer behaviour
  • Sustainability communication and digital green marketing
  • Regulatory frameworks for digital platforms and AI governance

 

Publication Types

Cognexa considers the following manuscript categories for publication:

 

Type

Description & Extension

Original Research Articles

Empirical or theoretical contributions reporting new findings. 6,000–9,000 words (excluding references and abstract).

Systematic Reviews & Meta-Analyses

Comprehensive syntheses following PRISMA or equivalent protocols. 8,000–12,000 words.

Theoretical & Conceptual Papers

Conceptual frameworks, critical literature analyses, or theoretical advancements. 5,000–8,000 words.

Research Notes

Brief reports of preliminary findings, methodological innovations, or replication studies. 2,000–4,000 words.

Case Studies

In-depth analyses of specific phenomena, campaigns, platforms, or organisations. 4,000–7,000 words.

Book Reviews

Critical assessments of recently published scholarly works relevant to the journal's scope. 800–1,500 words.

 

Target Readership

Cognexa is directed at academic researchers, doctoral students, faculty members, and professionals working in the following areas: communication sciences, digital marketing, media studies, data science applied to communication, advertising and public relations, platform governance, and AI ethics. The journal also serves practitioners and policymakers engaged with digital transformation and algorithmic accountability.

 

Language Policy

Cognexa accepts manuscripts in English (primary language) and Spanish. All manuscripts must include a structured abstract in English regardless of the language of the main text. Titles, keywords, and author affiliations must be provided in both English and Spanish. The journal does not provide language editing services; authors are responsible for the linguistic quality of their submissions.

 

Open Access Statement

Cognexa is a fully open-access journal. All published content is freely available online immediately upon publication, without any embargo period. The journal operates under a Open Access model: no article processing charges (APC) are levied upon authors, and no subscription fees are required from readers. The journal is funded by Cognexa.org with the mission of democratising access to scientific knowledge.

 

All articles are published under the Creative Commons Attribution 4.0 International License (CC BY 4.0). Under this license, users are free to read, download, copy, distribute, print, search, or link to the full texts of articles, and to use them for any other lawful purpose, provided that appropriate credit is given to the original authors and the journal.